some essential questions

Any policy of visibility and development of traffic on Internet is closely related to the objectives you wish to achieve thanks to your site.

To determine these "E-marketing" objectives, some essential questions have to be raised:

• What is the impact you want to make on Net surfers (visibility/reputation/popularity/development of consumer loyalty)?
• What are the criteria for transforming a hit (making contact, sale, circulating information…)?
• What is the targeted audience (specialists, general public…)?
• What type of traffic is targeted (qualitative/quantitative)?
• How are my competitors positioned on Internet? What are their objectives?
• On what terms do Net surfers have to be able to access my site? Are these terms relevant? How to obtain a good positioning on these terms?

The answers to these questions will enable you to take a close look at the main directions, the principal guide-lines of your website and direct your choices as regards the "E-marketing" actions to be carried out:  natural referencing, commercial links, e-mailing, development of partnerships (exchanges of links…), on-line advertising campaigns, reputation studies …

Webtrafiz offers to help you to determine and achieve your goals through the activation of the various levers available.