Advertising referencing (also called "commercial link") is a traffic and display system offered by some of the main search engines.

Integrate Google screen capture

The five main players on the French market are:

• google (Google Adwords - https://adwords.google.fr/)
• yahoo (Yahoo search marketing - https://login31.marketingsolutions.yahoo.com/adui/signin/loadSignin.do)
• msn (Microsoft adCenter - https://adcenter.microsoft.com/default.aspx?mkt=fr-fr)
• miva (https://account.fr.miva.com/advertiser/Account/Login.asp)
• mirago (http://fr.mirago.com/)

The commercial links are based on a principle of on line bidding.

For each expression chosen, you determine a tariff with a click. The position of your advertisement (appearing generally on the right of the page displaying it) is then dependent on the competitors’ bids on this same expression.

Two other criteria also influence the positioning of your advertisement:

• the popularity of your advertisement. Thus, at identical bidding, an advertisement with a large number of clicks will be better placed than a competing advertisement with fewer clicks.
• the rate of agreement "raised expression/presence of the expression in the advertisement/presence of the expression in the page of destination". The higher this correspondence (correspondence studied by the media supports – Google, Yahoo… – on which your advertisement is distributed), the less need there is for raising the bid to obtain the desired positioning.

Partner sites / content sites:

The platforms of advertising referencing also offer to distribute your advertisements on their partner/ content sites. The advertisement will be displayed according to the themes of the page or the "support" site.

Everything to please…

The management of a campaign is simple, transparent and with no unpleasant surprises. You can:

• control in real time the duration of your campaign. A campaign of advertising links is operational in a few hours and can be suspended with just one click.
• have complete control of your budget. You have the possibility of establishing a daily expenditure limit. So there is no risk of going beyond your budget.
• have an overall view of your campaign at a glance, thanks to the simple advertiser interfaces. You can also quickly generate management reports over the period of your choice and thus know very precisely your return on investment (ROI).