Fiz-engine: Search Engine Optimization (SEO)
With natural referencing, position your site in the first results of the search engines (Google…) and obtain qualified traffic at lower cost!
First contact
How many pages of your website are indexed in the main search engines?
A few figures…
A recent study indicates that an average of approximately 40% of the traffic of a website comes from a search engine.
Google is currently the uncontested leader on this market.
- The United-States (July 2007):
- Source : www.comscore.com
Optimization of your site:
Any communication on the Internet undoubtedly goes through referencing work with search engines which, for their part, are continuously inflating their index and developing (indexing new types of document, changing algorithm…).
So obtaining good visibility and good positioning on these engines proves to be an increasingly sophisticated mission, requiring technical skill, reactivity and patience.
Referencing a website consists of optimising it and making it visible to search engines so that first of all it is present in their index then appears in the first results on specific requests.
It is strongly recommended that this work is started as far upstream as possible, as soon as the specifications are closely examined. This will make it easier to refine and perfect.
The choice of key words serves as the base of the work of making a website as effective as possible. So it is important to spend time on it and cross reference the various possible sources:
- in-house thought ("survey" with your collaborators…)
- analysis of the key word policy of direct competitors
- study of the competing environment based on your key words
- study of the terms typed by Net surfers
- analysis of the number of results obtained on search engines
The objective is to obtain a list likely to generate the quality and quantity of desired traffic, adapted to the structure and content of your site, all this without losing sight of the feasibility of a positioning on these terms in the engines.
This work is to be coupled with the configuration of your site and how to perfect it. Various stages are to be envisaged:
- checking the agreement between the chosen key words and the themes of the pages and headings
- specification of the markers directly linked to the referencing (meta name description…)
- organisation of the structure and editorial contents
- optimisation of browsing (structure, content, link environment)
- development and display of updates
If we had to end on only one point, it would be this: "content is king»!
